Posted by Online Money on Wednesday, July 8, 2009,
In :
SEO
What are the top secret SEO tips? The truth is there
is no secret. There are only true facts on how you should optimize your
blogs, articles, ads or whatever. Most important is the content.
Content is your best vehicle for driving traffic to your pages. Quality
content will keep traffic flooding to your door. Research your material. Find an authoritative voice to learn from and always provide unique content to your readers. Makes
sure you use links. Back links add value to your site for the sear...
Posted by Online Money on Wednesday, July 8, 2009,
In :
SEO
Some people will choose to hire an SEO service to
optimize their websites, but there are two problems with this method.
The first is that usually the SEO website services are very pricey and
second, not all of the SEO website services that you can find online
actually do a good job Here are 10 SEO Website tips that you can do
yourself even if you are on a limited budget 1. Plan Your SEO Website from the Beginning. Most
people will create their websites without even thinking about whether
or ...
Posted by Online Money on Wednesday, July 8, 2009,
In :
SEO
SEO or Search Engine Optimisation is the name given
to the process of optimising a website to be search engine friendly.
Small and large businesses are catching onto the fact that their
website can hugely benefit from SEO and ranking well on the search
engines In this article ill list the top 5 beginners SEO tips you can implement very easily and will help improve your website rankings. 1. Page Title Optimisation
Your page title is the text description that search engines use in the
results and... Continue reading ...
Posted by Online Money on Wednesday, July 8, 2009,
In :
SEO
SEO is a fairly contentious issue and one that
virtually every internet marketer seems to have an opinion on which
would be fine, except in my experience, they are all different. I have,
in my travels, picked up some hints and tips that I think most sensible
people can agree with. The first thing to know is that most
search engines, especially the all mighty Google, hate SEO. It makes
sense really, the whole reason that we need SEO is because the people
who are involved with these search engin...
Posted by Online Money on Wednesday, July 8, 2009,
In :
SEO
Google has made a great new change for search that
will be of immense help to webmasters and affiliate marketers alike.
Until recently inputting a search term in Google would return a whole
list of searches. However there was no way of drilling down into the
search for a greater degree of relevancy. All this has now changed. Social marketing - Google's wake up call With
the evolution of social marketing, Google has had no option but to sit
up and take notice of what's going on online. For insta...
Posted by Malik . on Wednesday, July 8, 2009,
In :
Google
To get money from Google, first you will need
something to sell. The easiest way is to promote someone else's product
and get a commission for the sales. That way, you don't have to ship
products and you don't have to do customer service. We call this:
Affiliate marketing. So for instance, you join an affiliate
program to promote an e-book: "how to stop your dog from barking". The
product costs $45, and you earn $30 per sale. (This is realistic, a lot
of programs like that exist). Second, you w...
Posted by Malik . on Wednesday, July 8, 2009,
Firstly let me say there are legitimate online money
making methods to make money but beware as there are many scams. Never,
and let me repeat that, NEVER, pay for a service that offers to get you
work filling in surveys. There are 3 or 4 decent online companies who
do hire people to fill in surveys but the pay is modest and no fee is
required to sign up for these sites. The same can be said for companies
who offer you data inputting work if you pay their joining fee. The
only ones making mon...
The current economic situation around the world stole the hope of a
lot of people. When major businesses closed or retrenched workers, a
lot of families suffered. For this reason, there are a lot of people
looking for additional sources of income, and even ways to have their
own business at a minimal cost. One solution to this is through
affiliate marketing. Affiliate marketing is about selling or
promoting affiliate products online. There is no need to look for
products to sell, buy and store... Continue reading ...
Posted by Malik . on Tuesday, July 7, 2009,
In :
Ads
Definition
Any one of the large, rectangular banner sizes suggested by the IAB.
Information
Specifically, the new rectangle ad sizes include:
300 x 250 IMU (Medium Rectangle)
250 x 250 IMU (Square Pop-up)
240 x 400 IMU (Vertical Rectangle)
336 x 280 IMU (Large Rectangle)
180 x 150 IMU (Rectangle)
Technically, all banner ads and button ads are rectangular. None are
circular in nature. The word "rectangle" just happens to be
the name given to these five new ad sizes. Continue reading ...
Posted by Malik . on Tuesday, July 7, 2009,
In :
Ads
Definition
A graphical advertising unit, smaller than a banner ad.
Information
Button ads come in a variety of sizes. There are standards such as 120x90,
120x60, 125x125 and 88x31 (micro-button), although nonstandard button ads are
not uncommon. Whereas banners are often placed at the top or bottom of a page,
buttons are often placed towards the middle of a page on the left or right sides.
Continue reading ...
Posted by Malik . on Tuesday, July 7, 2009,
In :
Ads
Definition
A banner ad measuring 120 pixels wide and 240 pixels tall.
Information
According to the IAB, vertical banner specifically refers to
a banner ad measuring 120x240. Technically, there are other banner ad
sizes that are also vertical in nature. Skyscrapers ads, for instance,
are significantly taller than wide, but they have their own specific name.
Vertical banners are often found in the margins on the left or right
side of a Web page. In fixed sponsorships, the may be "stacked"
... Continue reading ...
Posted by Malik . on Tuesday, July 7, 2009,
In :
Ads
Definition
An online ad significantly taller than the 120x240 vertical banner.
Information
Skyscraper ads are tall -- very tall -- with heights often ranging
from 500 to 800 pixels (and widths often ranging from 120 to 160
pixels). For a long time there was no standard sizes to which buyers
and sellers adhered. This made skyscraper ads the province of large,
well-branded sites that could sell custom advertising packages.
The
IAB has since announced standard sizes for skyscraper ad... Continue reading ...
Posted by Malik . on Tuesday, July 7, 2009,
Definition
A graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x60).
Information
Love them or hate them, banner ads are one of the dominant forms of advertising
online. Due to the widespread
acceptance of the standard 468x60 banner ad size, buyers can easily secure placements
at most sites, and publishers can accept ads from most advertisers.
Banner ads were initially judged primarily on the basis of click-through rate
(CTR). In the early day... Continue reading ...
Definition
Network where participating sites display banner ads in exchange for credits
which are converted (using a predetermined exchange rate) into ads to be displayed
on other sites.
Information
The simplified concept behind a banner exchange is "I will show your ads
on my site in exchange for getting to show my ads on your site."
Banner exchange networks differ from simple link swaps in terms of
potential visitors reached. Members of large banner exchanges have the
potential for their... Continue reading ...
Definition
Network where participating sites display button ads in exchange for
credits which are converted (using a predetermined exchange rate) into
ads to be displayed on other sites.
Information
Button exchanges are similar to banner exchanges in all ways except the smaller
size of the graphical advertisements. Button exchanges generally lack the large-scale
membership numbers of their banner counterparts. As a result, they tend to come
and go, with few becoming household names. Some n... Continue reading ...
Posted by Online Money on Tuesday, July 7, 2009,
In :
Text Ads
Definition
Advertisement using text-based hyperlinks.
Information
Text-based ads, although common in email, have been dominated on the Web
by their graphical-based counterparts.
Affiliate marketing is one area where text ads have flourished. However, many
mainstream advertisers are only beginning to discover the power of text. Google
has caused a buzz with its text advertising options, generating a self-proclaimed
"click-through rate 4-5 times higher than industry standard for banner ads.... Continue reading ...
Posted by Malik . on Tuesday, July 7, 2009,
In :
Exchange
Definition
Network where participating sites display text ads in exchange for
credits which are converted (using a predetermined exchange rate) into
ads to be displayed on other sites.
Information
When not given freely, text links are usually exchanged in a reciprocal
agreement between two sites. Whereas banners are often dynamically rotated,
text is often hard-coded onto a page. There are no text link exchanges
as big as the major banner exchanges. However, there are some networks
willi... Continue reading ...
Definition
Online advertising payment model in which payment is based solely based on
qualifying sales.
Information
In a pay per sale agreement, the advertiser only pays for sales generated by
the destination site based on an agreed upon commission rate.
Paying per sale is often seen as the payment model most favorable to advertisers
and least favorable to publishers. In such an agreement, the publisher must not
only be concerned with the quality and quantity of his or her audience, but a... Continue reading ...
Posted by Online Money on Tuesday, July 7, 2009,
Definition
Online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.
Information
The actions defined in a cost-per-action agreement relate directly
to some type of conversion, with sales and registrations among the most common.
This does not include deals based solely on solely clicks, which are referred to specifically
as cost-per-click or CPC.
The cost-per-action (CPA) model is at the other end of the spectrum from the cost-... Continue reading ...
Definition
Contract term in which one party grants another party sole rights with regard to a particular business function.
Information
Some advertising networks demand exclusivity. Some do not demand exclusivity,
but offer a higher rate for an exclusive deal than the standard rate
given to non-exclusive deals.
Most rep firms require exclusivity due to the in-depth relationships
they have with publishers.
A couple of affiliate networks demand exclusivity of their merchants,
but other aff... Continue reading ...
Definition
Unwanted, unsolicited email.
Information
The definition of email spam is purposely vague because everybody has
his or her own definition. As it currently stands, email spam is in the eye
of the beholder. Email spam usually pertains to unsolicited commercial
messages sent in bulk by people you don't know--although there are exceptions
to this rule.
Some spammers will argue that email spam is not any different than
traditional junk mail, but there is one undeniable difference..... Continue reading ...
Definition
The promotion of products or services via email.
Information
Email is a very versatile medium. Formats range from simple text to
HTML & rich media. Content can be one-size-fits-all or highly
customized. Frequency can consist of fixed, frequent intervals or
sporadic intervals, with transmissions occurring only when something
newsworthy comes along. Sophistication (and cost) can be very low or
very high.
Along with the power of email comes the abuse of email, commonly known as spam.... Continue reading ...
Definition
The transmission of computer-based messages over telecommunication technology.
Information
In the world of marketing, email can be a high-risk, high-reward medium. Response rates often run
much higher than comparable Web advertisements, but there is also the
risk of tarnishing a company's brand, or even landing on an email blacklist.
Marketers are advised to obtain permission from recipients,
and make an extra effort to understand email issues from the recipient's
point of vi... Continue reading ...
Posted by Malik . on Monday, July 6, 2009,
In :
Pay Per Lead
Online advertising payment model in which payment is based solely based on qualifying leads.
Information
In a pay per lead agreement, the advertiser only pays for leads generated at
their destination site. No payment is made for visitors who don't sign up.
A lead is generally a signup involving contact information and
perhaps some demographic information; it is typically a non-cash conversion event. A lead
may consist of as little as an email address, or it may involve a detailed form cov... Continue reading ...
Definition
Online advertising payment model in which payment is based solely on qualifying click-throughs.
Information
In a PPC agreement, the advertiser only pays for qualifying clicks
to the destination site based on a prearranged per-click rate. Popular
PPC advertising options include per-click advertising networks, search engines,
and affiliate programs.
Paying per click is sometimes seen by some as a middle ground between paying
per impression and paying per action. When paying per ... Continue reading ...
Posted by Online Money on Monday, July 6, 2009,
In :
Click Through
Definition
The process of clicking through an online advertisement to the advertiser's destination.
Information
While the click-through is often the most immediate response to an advertisement,
it is not the only interaction. Visitors may choose to type a company's URL directly
into the browser bar, or type the company's name into a search engine box. This
assumes, of course, that the company's name and/or URL appears in its advertisements.
Accurate counting of click-throughs involves excl... Continue reading ...
Definition
The average number of click-throughs per hundred ad impressions, expressed as a percentage.
Information
It is important to distinguish what a click-through rate does and does
not measure. The CTR measures what percentage of people clicked on the
ad to arrive at the destination site; it does not include the people
who failed to click, yet arrived at the site later as a result of seeing the ad.
As such, the CTR may be seen as a measure of the immediate response to an ad,
but not... Continue reading ...
Definition
It is the cost or cost-equivalent paid per click-through.
Information
Terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably,
sometimes as distinct terms. When used as distinct terms, PPC indicates
payment based on click-throughs, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs.
For example, consider a campaign where payment is based on impressions, not
clicks. Impressions are sold for $10 CPM... Continue reading ...
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