Definition
Advertisement using text-based hyperlinks.
Information
Text-based ads, although common in email, have been dominated on the Web
by their graphical-based counterparts.
Affiliate marketing is one area where text ads have flourished. However, many
mainstream advertisers are only beginning to discover the power of text. Google
has caused a buzz with its text advertising options, generating a self-proclaimed
"click-through rate 4-5 times higher than industry standard for banner ads....
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