Definition
It is the cost or cost-equivalent paid per click-through.
Information
Terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably,
sometimes as distinct terms. When used as distinct terms, PPC indicates
payment based on click-throughs, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs.
For example, consider a campaign where payment is based on impressions, not
clicks. Impressions are sold for $10 CPM...
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