Definition
Contract term in which one party grants another party sole rights with regard to a particular business function.
Information
Some advertising networks demand exclusivity. Some do not demand exclusivity,
but offer a higher rate for an exclusive deal than the standard rate
given to non-exclusive deals.
Most rep firms require exclusivity due to the in-depth relationships
they have with publishers.
A couple of affiliate networks demand exclusivity of their merchants,
but other aff...
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