Definition
Network where participating sites display banner ads in exchange for credits
which are converted (using a predetermined exchange rate) into ads to be displayed
on other sites.
Information
The simplified concept behind a banner exchange is "I will show your ads
on my site in exchange for getting to show my ads on your site."
Banner exchange networks differ from simple link swaps in terms of
potential visitors reached. Members of large banner exchanges have the
potential for their...
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