Definition
An online ad significantly taller than the 120x240 vertical banner.
Information
Skyscraper ads are tall -- very tall -- with heights often ranging
from 500 to 800 pixels (and widths often ranging from 120 to 160
pixels). For a long time there was no standard sizes to which buyers
and sellers adhered. This made skyscraper ads the province of large,
well-branded sites that could sell custom advertising packages.
The
IAB has since announced standard sizes for skyscraper ads. The standard
skyscraper is 120x600 and the wide skyscraper is 160x600. With
standards in place, skyscraper ads became more common at advertising
networks.
Skyscraper ads are often called skyscraper banners, although some examples
have mimicked the look of a banner by using a combination
of ad buttons and text.