Online Earning Knowledge

Definition

Unwanted, unsolicited email.

Information

The definition of email spam is purposely vague because everybody has his or her own definition. As it currently stands, email spam is in the eye of the beholder. Email spam usually pertains to unsolicited commercial messages sent in bulk by people you don't know--although there are exceptions to this rule.

Some spammers will argue that email spam is not any different than traditional junk mail, but there is one undeniable difference.....

Definition

The promotion of products or services via email.

Information

Email is a very versatile medium. Formats range from simple text to HTML & rich media. Content can be one-size-fits-all or highly customized. Frequency can consist of fixed, frequent intervals or sporadic intervals, with transmissions occurring only when something newsworthy comes along. Sophistication (and cost) can be very low or very high.

Along with the power of email comes the abuse of email, commonly known as spam....

Definition

The transmission of computer-based messages over telecommunication technology.

Information

In the world of marketing, email can be a high-risk, high-reward medium. Response rates often run much higher than comparable Web advertisements, but there is also the risk of tarnishing a company's brand, or even landing on an email blacklist. Marketers are advised to obtain permission from recipients, and make an extra effort to understand email issues from the recipient's point of vi...

Online advertising payment model in which payment is based solely based on qualifying leads.

Information

In a pay per lead agreement, the advertiser only pays for leads generated at their destination site. No payment is made for visitors who don't sign up.

A lead is generally a signup involving contact information and perhaps some demographic information; it is typically a non-cash conversion event. A lead may consist of as little as an email address, or it may involve a detailed form cov...

Definition

Online advertising payment model in which payment is based solely on qualifying click-throughs.

Information

In a PPC agreement, the advertiser only pays for qualifying clicks to the destination site based on a prearranged per-click rate. Popular PPC advertising options include per-click advertising networks, search engines, and affiliate programs.

Paying per click is sometimes seen by some as a middle ground between paying per impression and paying per action. When paying per ...

Definition

The process of clicking through an online advertisement to the advertiser's destination.

Information

While the click-through is often the most immediate response to an advertisement, it is not the only interaction. Visitors may choose to type a company's URL directly into the browser bar, or type the company's name into a search engine box. This assumes, of course, that the company's name and/or URL appears in its advertisements.

Accurate counting of click-throughs involves excl...

Definition

The average number of click-throughs per hundred ad impressions, expressed as a percentage.

Information

It is important to distinguish what a click-through rate does and does not measure. The CTR measures what percentage of people clicked on the ad to arrive at the destination site; it does not include the people who failed to click, yet arrived at the site later as a result of seeing the ad.

As such, the CTR may be seen as a measure of the immediate response to an ad, but not...

Definition

It is the cost or cost-equivalent paid per click-through.

Information

Terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC indicates payment based on click-throughs, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs.

For example, consider a campaign where payment is based on impressions, not clicks. Impressions are sold for $10 CPM...