Posted by Malik . on Tuesday, July 7, 2009 In : Ads
Definition
A banner ad measuring 120 pixels wide and 240 pixels tall.
Information
According to the IAB, vertical banner specifically refers to
a banner ad measuring 120x240. Technically, there are other banner ad
sizes that are also vertical in nature. Skyscrapers ads, for instance,
are significantly taller than wide, but they have their own specific name.
Vertical banners are often found in the margins on the left or right
side of a Web page. In fixed sponsorships, the may be "stacked"
... Continue reading...
Posted by Malik . on Tuesday, July 7, 2009 In : Ads
Definition
An online ad significantly taller than the 120x240 vertical banner.
Information
Skyscraper ads are tall -- very tall -- with heights often ranging
from 500 to 800 pixels (and widths often ranging from 120 to 160
pixels). For a long time there was no standard sizes to which buyers
and sellers adhered. This made skyscraper ads the province of large,
well-branded sites that could sell custom advertising packages.
The
IAB has since announced standard sizes for skyscraper ad... Continue reading...
Posted by Malik . on Tuesday, July 7, 2009
Definition
A graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x60).
Information
Love them or hate them, banner ads are one of the dominant forms of advertising
online. Due to the widespread
acceptance of the standard 468x60 banner ad size, buyers can easily secure placements
at most sites, and publishers can accept ads from most advertisers.
Banner ads were initially judged primarily on the basis of click-through rate
(CTR). In the early day... Continue reading...
Posted by Malik . on Tuesday, July 7, 2009 In : Banner Exchange
Definition
Network where participating sites display banner ads in exchange for credits
which are converted (using a predetermined exchange rate) into ads to be displayed
on other sites.
Information
The simplified concept behind a banner exchange is "I will show your ads
on my site in exchange for getting to show my ads on your site."
Banner exchange networks differ from simple link swaps in terms of
potential visitors reached. Members of large banner exchanges have the
potential for their... Continue reading...
Posted by Online Money on Tuesday, July 7, 2009 In : Button Exchange
Definition
Network where participating sites display button ads in exchange for
credits which are converted (using a predetermined exchange rate) into
ads to be displayed on other sites.
Information
Button exchanges are similar to banner exchanges in all ways except the smaller
size of the graphical advertisements. Button exchanges generally lack the large-scale
membership numbers of their banner counterparts. As a result, they tend to come
and go, with few becoming household names. Some n... Continue reading...
Posted by Online Money on Tuesday, July 7, 2009 In : Text Ads
Definition
Advertisement using text-based hyperlinks.
Information
Text-based ads, although common in email, have been dominated on the Web
by their graphical-based counterparts.
Affiliate marketing is one area where text ads have flourished. However, many
mainstream advertisers are only beginning to discover the power of text. Google
has caused a buzz with its text advertising options, generating a self-proclaimed
"click-through rate 4-5 times higher than industry standard for banner ads.... Continue reading...
Posted by Malik . on Tuesday, July 7, 2009 In : Exchange
Definition
Network where participating sites display text ads in exchange for
credits which are converted (using a predetermined exchange rate) into
ads to be displayed on other sites.
Information
When not given freely, text links are usually exchanged in a reciprocal
agreement between two sites. Whereas banners are often dynamically rotated,
text is often hard-coded onto a page. There are no text link exchanges
as big as the major banner exchanges. However, there are some networks
willi... Continue reading...
Posted by Malik . on Tuesday, July 7, 2009 In : Pay Per Sale (PPC)
Definition
Online advertising payment model in which payment is based solely based on
qualifying sales.
Information
In a pay per sale agreement, the advertiser only pays for sales generated by
the destination site based on an agreed upon commission rate.
Paying per sale is often seen as the payment model most favorable to advertisers
and least favorable to publishers. In such an agreement, the publisher must not
only be concerned with the quality and quantity of his or her audience, but a... Continue reading...
Posted by Online Money on Tuesday, July 7, 2009
Definition
Online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.
Information
The actions defined in a cost-per-action agreement relate directly
to some type of conversion, with sales and registrations among the most common.
This does not include deals based solely on solely clicks, which are referred to specifically
as cost-per-click or CPC.
The cost-per-action (CPA) model is at the other end of the spectrum from the cost-... Continue reading...
Posted by Malik . on Monday, July 6, 2009 In : Email Marketing
Definition
Contract term in which one party grants another party sole rights with regard to a particular business function.
Information
Some advertising networks demand exclusivity. Some do not demand exclusivity,
but offer a higher rate for an exclusive deal than the standard rate
given to non-exclusive deals.
Most rep firms require exclusivity due to the in-depth relationships
they have with publishers.
A couple of affiliate networks demand exclusivity of their merchants,
but other aff... Continue reading...
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