vertical banner

Posted by Malik . on Tuesday, July 7, 2009 In : Ads 

Definition

A banner ad measuring 120 pixels wide and 240 pixels tall.

Information

According to the IAB, vertical banner specifically refers to a banner ad measuring 120x240. Technically, there are other banner ad sizes that are also vertical in nature. Skyscrapers ads, for instance, are significantly taller than wide, but they have their own specific name.

Vertical banners are often found in the margins on the left or right side of a Web page. In fixed sponsorships, the may be "stacked" ...


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Skyscraper Ad

Posted by Malik . on Tuesday, July 7, 2009 In : Ads 
Definition

An online ad significantly taller than the 120x240 vertical banner.

Information

Skyscraper ads are tall -- very tall -- with heights often ranging from 500 to 800 pixels (and widths often ranging from 120 to 160 pixels). For a long time there was no standard sizes to which buyers and sellers adhered. This made skyscraper ads the province of large, well-branded sites that could sell custom advertising packages.

The IAB has since announced standard sizes for skyscraper ad...


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Beyond the Banner

Posted by Malik . on Tuesday, July 7, 2009

Definition

A graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x60).

Information

Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468x60 banner ad size, buyers can easily secure placements at most sites, and publishers can accept ads from most advertisers.

Banner ads were initially judged primarily on the basis of click-through rate (CTR). In the early day...


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Banner Exchange

Posted by Malik . on Tuesday, July 7, 2009 In : Banner Exchange 

Definition

Network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

Information

The simplified concept behind a banner exchange is "I will show your ads on my site in exchange for getting to show my ads on your site."

Banner exchange networks differ from simple link swaps in terms of potential visitors reached. Members of large banner exchanges have the potential for their...


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Button Exchange

Posted by Online Money on Tuesday, July 7, 2009 In : Button Exchange 

Definition

Network where participating sites display button ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

Information

Button exchanges are similar to banner exchanges in all ways except the smaller size of the graphical advertisements. Button exchanges generally lack the large-scale membership numbers of their banner counterparts. As a result, they tend to come and go, with few becoming household names. Some n...


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Text Ads

Posted by Online Money on Tuesday, July 7, 2009 In : Text Ads 

Definition

Advertisement using text-based hyperlinks.

Information

Text-based ads, although common in email, have been dominated on the Web by their graphical-based counterparts.

Affiliate marketing is one area where text ads have flourished. However, many mainstream advertisers are only beginning to discover the power of text. Google has caused a buzz with its text advertising options, generating a self-proclaimed "click-through rate 4-5 times higher than industry standard for banner ads....


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Text Link Exchange

Posted by Malik . on Tuesday, July 7, 2009 In : Exchange 

Definition

Network where participating sites display text ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

Information

When not given freely, text links are usually exchanged in a reciprocal agreement between two sites. Whereas banners are often dynamically rotated, text is often hard-coded onto a page. There are no text link exchanges as big as the major banner exchanges. However, there are some networks willi...


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Pay Per Sale (PPC)

Posted by Malik . on Tuesday, July 7, 2009 In : Pay Per Sale (PPC) 

Definition

Online advertising payment model in which payment is based solely based on qualifying sales.

Information

In a pay per sale agreement, the advertiser only pays for sales generated by the destination site based on an agreed upon commission rate.

Paying per sale is often seen as the payment model most favorable to advertisers and least favorable to publishers. In such an agreement, the publisher must not only be concerned with the quality and quantity of his or her audience, but a...


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Cost Per Action (CPA)

Posted by Online Money on Tuesday, July 7, 2009

Definition

Online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.

Information

The actions defined in a cost-per-action agreement relate directly to some type of conversion, with sales and registrations among the most common. This does not include deals based solely on solely clicks, which are referred to specifically as cost-per-click or CPC.

The cost-per-action (CPA) model is at the other end of the spectrum from the cost-...


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Exclusivity

Posted by Malik . on Monday, July 6, 2009 In : Email Marketing 

Definition

Contract term in which one party grants another party sole rights with regard to a particular business function.

Information

Some advertising networks demand exclusivity. Some do not demand exclusivity, but offer a higher rate for an exclusive deal than the standard rate given to non-exclusive deals.

Most rep firms require exclusivity due to the in-depth relationships they have with publishers.

A couple of affiliate networks demand exclusivity of their merchants, but other aff...


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