Definition

The transmission of computer-based messages over telecommunication technology.

Information

In the world of marketing, email can be a high-risk, high-reward medium. Response rates often run much higher than comparable Web advertisements, but there is also the risk of tarnishing a company's brand, or even landing on an email blacklist. Marketers are advised to obtain permission from recipients, and make an extra effort to understand email issues from the recipient's point of view.

As with many "e" words, there is a lingering debate on whether the spelling should be email or e-mail. While it is argued that the spelling "e-mail" represents the proper handling of "electronic mail", it is also argued that English is a living language, especially Web English, and words change over time to reflect usage. Everyday usage seems to greatly favor the simpler version by almost a 10:1 ratio, at least according to a comparative search on Google.