Definition
Online advertising payment model in which payment is based solely on qualifying click-throughs.
Information
In a PPC agreement, the advertiser only pays for qualifying clicks
to the destination site based on a prearranged per-click rate. Popular
PPC advertising options include per-click advertising networks, search engines,
and affiliate programs.
Paying per click is sometimes seen by some as a middle ground between paying
per impression and paying per action. When paying per ...
Continue reading ...