Showing category "Ads" (Show all posts)

Rectangle Ad

Posted by Malik . on Tuesday, July 7, 2009, In : Ads 
Definition

Any one of the large, rectangular banner sizes suggested by the IAB.

Information

Specifically, the new rectangle ad sizes include:

300 x 250 IMU (Medium Rectangle)

250 x 250 IMU (Square Pop-up)

240 x 400 IMU (Vertical Rectangle)

336 x 280 IMU (Large Rectangle)

180 x 150 IMU (Rectangle)

Technically, all banner ads and button ads are rectangular. None are circular in nature. The word "rectangle" just happens to be the name given to these five new ad sizes.


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Button Ad

Posted by Malik . on Tuesday, July 7, 2009, In : Ads 

Definition

A graphical advertising unit, smaller than a banner ad.

Information

Button ads come in a variety of sizes. There are standards such as 120x90, 120x60, 125x125 and 88x31 (micro-button), although nonstandard button ads are not uncommon. Whereas banners are often placed at the top or bottom of a page, buttons are often placed towards the middle of a page on the left or right sides.


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vertical banner

Posted by Malik . on Tuesday, July 7, 2009, In : Ads 

Definition

A banner ad measuring 120 pixels wide and 240 pixels tall.

Information

According to the IAB, vertical banner specifically refers to a banner ad measuring 120x240. Technically, there are other banner ad sizes that are also vertical in nature. Skyscrapers ads, for instance, are significantly taller than wide, but they have their own specific name.

Vertical banners are often found in the margins on the left or right side of a Web page. In fixed sponsorships, the may be "stacked" ...


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Skyscraper Ad

Posted by Malik . on Tuesday, July 7, 2009, In : Ads 
Definition

An online ad significantly taller than the 120x240 vertical banner.

Information

Skyscraper ads are tall -- very tall -- with heights often ranging from 500 to 800 pixels (and widths often ranging from 120 to 160 pixels). For a long time there was no standard sizes to which buyers and sellers adhered. This made skyscraper ads the province of large, well-branded sites that could sell custom advertising packages.

The IAB has since announced standard sizes for skyscraper ad...


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