Definition

Network where participating sites display button ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

Information

Button exchanges are similar to banner exchanges in all ways except the smaller size of the graphical advertisements. Button exchanges generally lack the large-scale membership numbers of their banner counterparts. As a result, they tend to come and go, with few becoming household names. Some niche exchanges, particularly webmaster related, have used the micro-button (88x31) effectively. While small in size, the micro-buttons allow a site to earn more views (and credits) per page.