Browsing Archive: July, 2009

Top Secret SEO Tips

Posted by Online Money on Wednesday, July 8, 2009, In : SEO 

What are the top secret SEO tips? The truth is there is no secret. There are only true facts on how you should optimize your blogs, articles, ads or whatever.

Most important is the content. Content is your best vehicle for driving traffic to your pages. Quality content will keep traffic flooding to your door.

Research your material. Find an authoritative voice to learn from and always provide unique content to your readers.

Makes sure you use links. Back links add value to your site for the sear...


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10 SEO Website Tips

Posted by Online Money on Wednesday, July 8, 2009, In : SEO 

Some people will choose to hire an SEO service to optimize their websites, but there are two problems with this method. The first is that usually the SEO website services are very pricey and second, not all of the SEO website services that you can find online actually do a good job  Here are 10 SEO Website tips that you can do yourself even if you are on a limited budget

1.  Plan Your SEO Website from the Beginning.

Most people will create their websites without even thinking about whether or ...


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Beginners SEO - Top 5 Tips to Improve Your Rankings

Posted by Online Money on Wednesday, July 8, 2009, In : SEO 
SEO or Search Engine Optimisation is the name given to the process of optimising a website to be search engine friendly. Small and large businesses are catching onto the fact that their website can hugely benefit from SEO and ranking well on the search engines

In this article ill list the top 5 beginners SEO tips you can implement very easily and will help improve your website rankings.

1. Page Title Optimisation Your page title is the text description that search engines use in the results and...


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The Basic Principles of SEO

Posted by Online Money on Wednesday, July 8, 2009, In : SEO 

SEO is a fairly contentious issue and one that virtually every internet marketer seems to have an opinion on which would be fine, except in my experience, they are all different. I have, in my travels, picked up some hints and tips that I think most sensible people can agree with.

The first thing to know is that most search engines, especially the all mighty Google, hate SEO. It makes sense really, the whole reason that we need SEO is because the people who are involved with these search engin...


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Fast Track Your SEO With Google Search Options

Posted by Online Money on Wednesday, July 8, 2009, In : SEO 

Google has made a great new change for search that will be of immense help to webmasters and affiliate marketers alike. Until recently inputting a search term in Google would return a whole list of searches. However there was no way of drilling down into the search for a greater degree of relevancy. All this has now changed.

Social marketing - Google's wake up call

With the evolution of social marketing, Google has had no option but to sit up and take notice of what's going on online. For insta...


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How to Get Money From Google With Zero Investment!

Posted by Malik . on Wednesday, July 8, 2009, In : Google 

To get money from Google, first you will need something to sell. The easiest way is to promote someone else's product and get a commission for the sales. That way, you don't have to ship products and you don't have to do customer service. We call this: Affiliate marketing.

So for instance, you join an affiliate program to promote an e-book: "how to stop your dog from barking". The product costs $45, and you earn $30 per sale. (This is realistic, a lot of programs like that exist).

Second, you w...


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Legitimate Online Money Making Methods

Posted by Malik . on Wednesday, July 8, 2009,

Firstly let me say there are legitimate online money making methods to make money but beware as there are many scams. Never, and let me repeat that, NEVER, pay for a service that offers to get you work filling in surveys. There are 3 or 4 decent online companies who do hire people to fill in surveys but the pay is modest and no fee is required to sign up for these sites. The same can be said for companies who offer you data inputting work if you pay their joining fee. The only ones making mon...


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Affiliate Marketing: The Easiest Way to Start Earning Online

Posted by Malik . on Wednesday, July 8, 2009, In : Affiliate Marketing 

The current economic situation around the world stole the hope of a lot of people. When major businesses closed or retrenched workers, a lot of families suffered. For this reason, there are a lot of people looking for additional sources of income, and even ways to have their own business at a minimal cost. One solution to this is through affiliate marketing.

Affiliate marketing is about selling or promoting affiliate products online. There is no need to look for products to sell, buy and store...


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Rectangle Ad

Posted by Malik . on Tuesday, July 7, 2009, In : Ads 
Definition

Any one of the large, rectangular banner sizes suggested by the IAB.

Information

Specifically, the new rectangle ad sizes include:

300 x 250 IMU (Medium Rectangle)

250 x 250 IMU (Square Pop-up)

240 x 400 IMU (Vertical Rectangle)

336 x 280 IMU (Large Rectangle)

180 x 150 IMU (Rectangle)

Technically, all banner ads and button ads are rectangular. None are circular in nature. The word "rectangle" just happens to be the name given to these five new ad sizes.


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Button Ad

Posted by Malik . on Tuesday, July 7, 2009, In : Ads 

Definition

A graphical advertising unit, smaller than a banner ad.

Information

Button ads come in a variety of sizes. There are standards such as 120x90, 120x60, 125x125 and 88x31 (micro-button), although nonstandard button ads are not uncommon. Whereas banners are often placed at the top or bottom of a page, buttons are often placed towards the middle of a page on the left or right sides.


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vertical banner

Posted by Malik . on Tuesday, July 7, 2009, In : Ads 

Definition

A banner ad measuring 120 pixels wide and 240 pixels tall.

Information

According to the IAB, vertical banner specifically refers to a banner ad measuring 120x240. Technically, there are other banner ad sizes that are also vertical in nature. Skyscrapers ads, for instance, are significantly taller than wide, but they have their own specific name.

Vertical banners are often found in the margins on the left or right side of a Web page. In fixed sponsorships, the may be "stacked" ...


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Skyscraper Ad

Posted by Malik . on Tuesday, July 7, 2009, In : Ads 
Definition

An online ad significantly taller than the 120x240 vertical banner.

Information

Skyscraper ads are tall -- very tall -- with heights often ranging from 500 to 800 pixels (and widths often ranging from 120 to 160 pixels). For a long time there was no standard sizes to which buyers and sellers adhered. This made skyscraper ads the province of large, well-branded sites that could sell custom advertising packages.

The IAB has since announced standard sizes for skyscraper ad...


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Beyond the Banner

Posted by Malik . on Tuesday, July 7, 2009,

Definition

A graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x60).

Information

Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468x60 banner ad size, buyers can easily secure placements at most sites, and publishers can accept ads from most advertisers.

Banner ads were initially judged primarily on the basis of click-through rate (CTR). In the early day...


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Banner Exchange

Posted by Malik . on Tuesday, July 7, 2009, In : Banner Exchange 

Definition

Network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

Information

The simplified concept behind a banner exchange is "I will show your ads on my site in exchange for getting to show my ads on your site."

Banner exchange networks differ from simple link swaps in terms of potential visitors reached. Members of large banner exchanges have the potential for their...


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Button Exchange

Posted by Online Money on Tuesday, July 7, 2009, In : Button Exchange 

Definition

Network where participating sites display button ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

Information

Button exchanges are similar to banner exchanges in all ways except the smaller size of the graphical advertisements. Button exchanges generally lack the large-scale membership numbers of their banner counterparts. As a result, they tend to come and go, with few becoming household names. Some n...


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Text Ads

Posted by Online Money on Tuesday, July 7, 2009, In : Text Ads 

Definition

Advertisement using text-based hyperlinks.

Information

Text-based ads, although common in email, have been dominated on the Web by their graphical-based counterparts.

Affiliate marketing is one area where text ads have flourished. However, many mainstream advertisers are only beginning to discover the power of text. Google has caused a buzz with its text advertising options, generating a self-proclaimed "click-through rate 4-5 times higher than industry standard for banner ads....


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Text Link Exchange

Posted by Malik . on Tuesday, July 7, 2009, In : Exchange 

Definition

Network where participating sites display text ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

Information

When not given freely, text links are usually exchanged in a reciprocal agreement between two sites. Whereas banners are often dynamically rotated, text is often hard-coded onto a page. There are no text link exchanges as big as the major banner exchanges. However, there are some networks willi...


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Pay Per Sale (PPC)

Posted by Malik . on Tuesday, July 7, 2009, In : Pay Per Sale (PPC) 

Definition

Online advertising payment model in which payment is based solely based on qualifying sales.

Information

In a pay per sale agreement, the advertiser only pays for sales generated by the destination site based on an agreed upon commission rate.

Paying per sale is often seen as the payment model most favorable to advertisers and least favorable to publishers. In such an agreement, the publisher must not only be concerned with the quality and quantity of his or her audience, but a...


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Cost Per Action (CPA)

Posted by Online Money on Tuesday, July 7, 2009,

Definition

Online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.

Information

The actions defined in a cost-per-action agreement relate directly to some type of conversion, with sales and registrations among the most common. This does not include deals based solely on solely clicks, which are referred to specifically as cost-per-click or CPC.

The cost-per-action (CPA) model is at the other end of the spectrum from the cost-...


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Exclusivity

Posted by Malik . on Monday, July 6, 2009, In : Email Marketing 

Definition

Contract term in which one party grants another party sole rights with regard to a particular business function.

Information

Some advertising networks demand exclusivity. Some do not demand exclusivity, but offer a higher rate for an exclusive deal than the standard rate given to non-exclusive deals.

Most rep firms require exclusivity due to the in-depth relationships they have with publishers.

A couple of affiliate networks demand exclusivity of their merchants, but other aff...


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Email Spam

Posted by Malik . on Monday, July 6, 2009, In : Email Marketing 

Definition

Unwanted, unsolicited email.

Information

The definition of email spam is purposely vague because everybody has his or her own definition. As it currently stands, email spam is in the eye of the beholder. Email spam usually pertains to unsolicited commercial messages sent in bulk by people you don't know--although there are exceptions to this rule.

Some spammers will argue that email spam is not any different than traditional junk mail, but there is one undeniable difference.....


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Email Marketing

Posted by Malik . on Monday, July 6, 2009, In : Email Marketing 

Definition

The promotion of products or services via email.

Information

Email is a very versatile medium. Formats range from simple text to HTML & rich media. Content can be one-size-fits-all or highly customized. Frequency can consist of fixed, frequent intervals or sporadic intervals, with transmissions occurring only when something newsworthy comes along. Sophistication (and cost) can be very low or very high.

Along with the power of email comes the abuse of email, commonly known as spam....


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Email Introduction

Posted by Malik . on Monday, July 6, 2009, In : Email Marketing 

Definition

The transmission of computer-based messages over telecommunication technology.

Information

In the world of marketing, email can be a high-risk, high-reward medium. Response rates often run much higher than comparable Web advertisements, but there is also the risk of tarnishing a company's brand, or even landing on an email blacklist. Marketers are advised to obtain permission from recipients, and make an extra effort to understand email issues from the recipient's point of vi...


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Pay Per Lead

Posted by Malik . on Monday, July 6, 2009, In : Pay Per Lead 

Online advertising payment model in which payment is based solely based on qualifying leads.

Information

In a pay per lead agreement, the advertiser only pays for leads generated at their destination site. No payment is made for visitors who don't sign up.

A lead is generally a signup involving contact information and perhaps some demographic information; it is typically a non-cash conversion event. A lead may consist of as little as an email address, or it may involve a detailed form cov...


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Pay Per Click

Posted by Malik . on Monday, July 6, 2009, In : Pay Per Click (PPC) 

Definition

Online advertising payment model in which payment is based solely on qualifying click-throughs.

Information

In a PPC agreement, the advertiser only pays for qualifying clicks to the destination site based on a prearranged per-click rate. Popular PPC advertising options include per-click advertising networks, search engines, and affiliate programs.

Paying per click is sometimes seen by some as a middle ground between paying per impression and paying per action. When paying per ...


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Click Through

Posted by Online Money on Monday, July 6, 2009, In : Click Through 

Definition

The process of clicking through an online advertisement to the advertiser's destination.

Information

While the click-through is often the most immediate response to an advertisement, it is not the only interaction. Visitors may choose to type a company's URL directly into the browser bar, or type the company's name into a search engine box. This assumes, of course, that the company's name and/or URL appears in its advertisements.

Accurate counting of click-throughs involves excl...


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Click Through Rate (CTR)

Posted by Online Money on Monday, July 6, 2009, In : Click Through Ratio 

Definition

The average number of click-throughs per hundred ad impressions, expressed as a percentage.

Information

It is important to distinguish what a click-through rate does and does not measure. The CTR measures what percentage of people clicked on the ad to arrive at the destination site; it does not include the people who failed to click, yet arrived at the site later as a result of seeing the ad.

As such, the CTR may be seen as a measure of the immediate response to an ad, but not...


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Cost Per Click (CPC)

Posted by Online Money on Monday, July 6, 2009, In : Cost Per Click 

Definition

It is the cost or cost-equivalent paid per click-through.

Information

Terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC indicates payment based on click-throughs, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs.

For example, consider a campaign where payment is based on impressions, not clicks. Impressions are sold for $10 CPM...


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